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Data Protection

Scope of application (hereinafter referred to as ,Boa Lingua Website’) is an official website of Boa Lingua AG (Gubelstrasse 15, 6302 Zug, Switzerland). Boa Lingua complies with the provisions of European data protection legislation when procuring and using personal data. We guarantee that personal data is saved securely. 

The General Terms and Conditions of Boa Lingua AG shall apply for booking language study trips. The information and rules on the use of personal data may change at any time. Amendments are binding. 

Please read through these conditions thoroughly. With access to the Boa Lingua website (and its pages), you declare that you have understood and recognise the following conditions of use and legal information in connection with this website (and the elements it contains). If you do not agree to the following conditions, please refrain from accessing this website and its pages.

Legal content – website

Boa Lingua AG is the owner and operator of the website All names, titles, logos, images, designs, texts and other materials used on the website belong to a legal entity of Boa Lingua or one of its contractual partners. No rights (including rights of use) are acquired by viewing, downloading or copying pages. The reproduction, transfer (including by electronic means), modification, linking or use of the portal, in full or in part, for public or commercial purposes is not permitted without the prior written approval of Boa Lingua.

Access to the Boa Lingua website 

The Boa Lingua website is not intended for people who are subject to a jurisdiction which prohibits the publication or access to the Boa Lingua website (because of the nationality of the persons concerned, their residence or for other reasons). Accordingly, access is not permitted for people subject to such restrictions.

Exclusion of liability 

Boa Lingua AG excludes all liability (including negligence) which could arise from access (including non-permitted access) and the use of all pages. The access and use of are not guaranteed. Boa Lingua does not assume any liability for the accuracy of information created on the platform. We have compiled this information to the best of our knowledge. 

Links to other websites 

The Boa Lingua website contains various links to websites of partners and third parties. These sites are neither operated nor supervised by Boa Lingua. Accordingly, Boa Lingua rejects all liability for content and compliance with statutory data protection provisions by the operators of the linked sites. Links to off-site pages or other websites are also produced at your own risk.

Your privacy 

Trust is of utmost importance to us. Boa Lingua AG therefore undertakes to do everything possible to ensure your personal data is protected. Our data protection declaration applies for all personal data recorded on our website, mobile pages, widgets and other applications (e.g. apps, social media channels and emails/newsletters). The data collected is handled in good faith and is used for business processing, to improve functions on our website and to prepare a website in line with market requirements. It is also used for analysis, marketing and consultation purposes. 

Collection and use of personal data

Personal data is data through which you may be identified as a person. When accessing our website, various access data such as the IP address, date and time of access, name of the file viewed, etc., is saved. Personal data can be collected from forms (booking, free consultation, offers, catalogue ordering, etc.) or when registering for our newsletter. We record the following data: 

  • Surname/forename: 
  • Address (including different billing address) 
  • Telephone numbers (mobile, private and business) 
  • Email address 
  • Country of residence 
  • IP address 
  • Name and address of partner school 
  • Name and address of company (if specified) 
  • Preferred courses 
  • Preferences and general wishes 
  • Demographic information and other information you provided 
  • Information recorded via cookies, pixel tags and other technology 
  • Server log file information 
  • Browser and device information 
  • Aggregated information 

All personal data is treated as strictly confidential. Your personal data is used by Boa Lingua for making a booking, providing the products and services you ordered (including additional services such as travel insurance) and for customer service and advertising activities. We only share personal data with business partners who require it in order to fulfil the order. A request from a law enforcement official would be excluded, where the applicable law applies. Our business partners include in particular our partner schools (which are responsible for the transportation to the relevant destination and the language course and accommodation there). Our business partners do not receive any personal data for their own marketing purposes. 

Recording personal data 

Boa Lingua may record personal data in various ways. This includes: 

  • Website: For example, signing up to the newsletter or when completing a booking. 
  • Offline: For example, by visiting one of our branches in person or by having a telephone consultation. 
  • Other sources: For example, through public databases, joint partners and social media platforms. 
  • Browsers: Certain information is recorded both by browsers and also automatically via your device. This information is used for statistical purposes. Likewise, we can ensure that the website is working properly by using this information.
  • Server log files: Through your IP address Your IP address is always automatically identified and recorded if a user visits the website, including the time of the visit and the sites visited. 
  • Use of cookies: Cookies allow a web server to transfer data to a device in order to manage records. To find out more about our use of cookies, please read our Cookie Directive
  • From you: Information such as date of birth, gender, address and allergies may be recorded.

Google Analytics data 

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses what are known as “cookies”, i.e. text files saved on your computer that allow Google to analyse the use of the website. The information generated by cookies on your use of this website (including your IP address) is transferred to a Google server in the US where it is saved. Google will use this information to assess your use of the website in order to compile reports on website activities for the website operators and in order to render services associated with the website use and internet use. Google will also transfer this information to third parties where necessary if this is legally required or if third parties process this data on behalf of Google. Google shall in no case connect your IP address with other Google data. You may prevent the installation of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to fully use all functions of this website where appropriate. By using this website, you declare that you agree to the data collected about your person being processed by Google in the aforementioned manner and for the aforementioned purpose.

Third-party providers, including Google, place adverts on websites online.
Third-party providers, including Google, use cookies to place adverts based on a user’s previous visits to our website.
Users can deactivate the use of cookies by Google by visiting the Google advertisement deactivation page. Alternatively, users can deactivate the use of cookies by third-party providers by visiting the deactivation sites of network advertisement initiatives.

Note: The information you provide on the registration form is processed and saved on our server as it is being entered.

Social plug-ins

Content from third parties, such as YouTube videos, Google Maps material, evaluations, RSS feeds or content or graphics from other websites, may be integrated into our website. This always requires the providers of this content to find out the IP addresses of users. IP addresses are therefore necessary to show this content.

Our website uses the social plug-ins of the social network, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plug-ins are recognisable from the Facebook logo (a white “f” on a blue tile or a “thumbs up” sign) or are characterised by the addition of “Facebook social plug-in”. The list and appearance of Facebook social plug-ins can be viewed here
If a user views one of our websites containing such a plug-in, their browser will create a direct connection to Facebook servers. The content of the plug-in will be transferred from Facebook directly to your browser. From your browser, it will be integrated into the websites. 
The supplier therefore has no influence on the scope of the data that Facebook collects using this plug-in and therefore informs users of its state of knowledge accordingly:
By integrating the plug-in, Facebook receives information that a user has viewed the relevant web page. If the user is logged in to Facebook, Facebook can assign the visit to the user’s Facebook account. If users interact with the plug-ins, for example by clicking the “like” button or posting a comment, the relevant information is transferred directly from their browser to Facebook, where it is saved. However, if a user is not a member of Facebook, there is still the possibility that Facebook will discover your IP address and save it. According to Facebook, only anonymised IP address are saved in Germany.
The purpose and scope of collecting data and the further processing and use of data by Facebook and the associated rights and configuration options to protect users’ privacy can be found in Facebook’s data protection information

If a user is a Facebook member and would not like Facebook to collect data about their person via our websites or connect their member data saved on Facebook to their person, they must log out of Facebook before visiting the site.

Facebook retargeting 

Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are integrated on our pages. When you visit our site, a direct connection is created between your browser and the Facebook server by means of a remarketing tag. As a result, Facebook receives information that you have visited our site with your IP address. Facebook can therefore assign the visit to our site to your user account. We can use the information obtained in this way to display Facebook advertisements. We would like to point out that, as a website provider, we do not receive any information on the content of the data transferred and its use. You can find more information on this subject in Facebook’s Data Declaration. If you do not wish your data to be recorded via Custom Audiences, you can deactivate Custom Audiences here.

Online data transfer 

The internet is an open network, accessible to everyone, and therefore is fundamentally not considered to be a secure environment. Although individual data packages are essentially transferred in encrypted form, this does not apply for senders and recipients. Boa Lingua AG assumes no liability for the security of data during transmission online. 


If you have any questions regarding Boa Lingua’s processing of your personal data or if you would like a copy of the data or would like to correct or delete incorrect personal data, please contact Boa Lingua AG, Marketing, Gubelstrasse 15, 6302 Zug. 

Boa Lingua, May 2018

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