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English for Export Professionals

The course is designed to develop the communicative performance of senior export operations and sales staff in their dealings with clients, importers abroad, suppliers of logistics services and other contacts and relationships in the export management field, in an international context. It is also intended to enable them to use standard export/logistics terminology with appropriateness of linguistic context and style.

As well as formal classroom teaching, study activities include role-play, case studies and simulations, video recording and language laboratory self-access study. The focus of the course is on practical and effective communication in:

  • Meetings and discussions
  • Negotiations
  • Making presentations
  • Dealing with numerical data
  • Telephoning
  • Socialising and entertaining
  • E-mail,fax, letter and report writing
  • Cross-cultural awareness

The course covers the following functional areas:

  • Introductions and greetings
  • Giving personal information
  • Giving instructions, directions and commands
  • Offering and requesting
  • Expressing opinions: agreeing and disagreeing
  • Giving advice, suggestions and recommendations
  • Dealing with complaints: explaining & apologising
  • Expressing need and obligation
  • Discussing schedules, timetables and deadlines
  • Making and changing appointments
  • Socialising & entertaining, ordering meals and drinks
  • Describing past actions and relating past to present
  • Comparing: similarity/difference/advantage/disadvantage
  • Discussing future plans: forecasting and hypothesising
  • Presenting and manipulating numbers and graphs

Subject to needs analysis of the participant’s requirements, the course may include vocabulary extension in these areas, subject to specialisation and need:

  • Company structure
  • International logistics & distribution
  • Incoterms
  • Exchange-rate management for exporters
  • Export guarantees
  • Export banking and documentary credits
  • Describing markets and trends
  • Export market research
  • Using and managing importers and agents
  • Insurance considerations for the export field
  • Micro and macro economics
  • Fiscal & Monetary Policy
  • Company finance: Profit & Loss, Balance Sheet, Cash Flow
  • Risk assessment